Health marketing Positioning and Differentiation

Health marketing Positioning and Differentiation This paper offers an insight on strategic marketing in health care and giving out the information on competitive edge in the health care field. It will highlight the effeteness’ of the strategies used by the two care centers. The approaches include the managed care, pharmaceuticals, biotechnology, physician practices and social marketing.Advertising We will write a custom critical writing sample on Health marketing: Positioning and Differentiation specifically for you for only $16.05 $11/page Learn More Even though, most clients are bombarded with advertising information daily, there’s the only advertising image that makes people to listen; service advertisement from Urgent Care of East Valley, Gilbert. This has taken totally different approach to getting customers attention. Urgent Care of East Valley in Gilbert ignored to use the medical professions and the doctors in adverts. Although, Urgent Care of East Valley in Gilbert is located in an e nvironment where there is a competitive health care market, it has managed to be a regional leader in various issues in the medical field (Pinkovitz, 1997). Just immediately after the facility was opened, the marketing team intensified their campaigns and Urgent Care of East Valley in Gilbert made several approaches to differentiate itself from the heavy marketing advertisement from their competitor. The main aim of the advertisement were to break through the clutter and to present a strong and clear message to the clients; the ad was considered effective and smart meeting the healthcare objective. The campaign team focused their efforts on radio and TV, even though there were some efforts to reach print and outdoor ad as well. The location of the facility gives it an advantage because it is in a strategic position making it easily accessible in all directions. The main location locations are: Gilbert North of Southern, Higley North of Ray Rd, Gilbert South of Queen Creek and Rural North of Guadalupe. There are also other branches being constructed. Apart from this discussion, I will briefly discuss about theories of advertising.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More With innovation and development in technology, most customers are more informed about products that are available in the market. These customers are also more informed about their needs and their requirement from goods and services. Many companies that produce several products have also come up and they all compete for the attention of a similar market. Advertising has been proposed to have two theories of how it works which are a strong theory and a weak theory. The strong theory of advertising suggests that for advertising to have an impact, an individual has to be persuaded to close the deal for the advertiser by making a purchase while the weak theory suggests that an in dividual is reminded to make a purchase for a particular brand of product. However, advertisements use the same concepts to attract and hook the attention of the consumer and finally, close the deal after the client makes a purchase. This paper will take a look into the different communication models that are utilized in advertising and give an example of a successful advertisement that has been made in the 21st century. The paper will also look at the AIDA Attention Interest Desire and Action advertising model used in the Mac vs. PC model. The critical debate is that, the modes of advertising currently used in the world today have evolved but the concepts that are used are still the same as those that were used a long time ago even before innovation and technology advanced. Even though consumers are more aware of their needs and rights, the concept of persuading and trying to keep consumers loyal to brands remains the same. Urgent Care of East Valley, Gilbert has various physicians who are qualified in various fields like Biology, Zoology, family practices to handle all the needs of the clients. Some of the services provided include; complicated lacerations and abscesses, EKG and X-ray, IV’s and IV medication, blood-work, specialized tests, abdominal pain, headache, severe back pain or other muscular injuries, broken bones, and ingrown nail removals. The facility has pharmacy department that can over various medications that can treat all kinds of infections, coughs and colds, muscular injuries among others making the facility popular (Berkowitz, 2006). To market itself the facility offers its services at a very low price like $ 10 per description; making medication very affordable.Advertising We will write a custom critical writing sample on Health marketing: Positioning and Differentiation specifically for you for only $16.05 $11/page Learn More What makes it very unique from its competitor is that the facility can accept in surance through various providers like: Iab, Aetna, Health Choice, University Physichians, Health Choice Generations, Humana-Choice Care, John Alden Health, among other making payments to be very convenient. The other health care center does not accept payment from various insurance companies. Payment can also be made online making it easy and efficient to customers who don’t have insurance or cash (Free Library of Philadelphia, 2011). The Beth Israel Medical Center is located at 245 Fifth Avenue between 27 and 28th Street in New York. The center offers Continuum Health and healing center services to clients. The health care institution offers people the opportunities to educate themselves on health care options that are available and which they are best suited for the conditions that they might have. In this day and age when many people are trying to get healthy through their eating habits and treatment with natural medicine, the facility offers a ‘product’ that is highly needed in the market. Many individuals feel that the illnesses that they have developed are because of chemicals that they have consumed from highly refined foods or from years of taking medication. The notion that the Beth Israel medical center promotes wellness and prevention of diseases means that they target high end and ordinary consumers that are health conscious and act on their consciousness. The New York Beth Israel center is strategically located to be able to treat patients from all over the city. New York has a high population and has many other institutions from which Beth Israel can be able to source its clientele. Beth Israel offers clients education about their health acting as a preventive measure. This has helped them gain popularity especially for patients that might have long term chronic illnesses and they need to manage their diseases (East Valley Urgent Care, 2011).Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The center has been equipped with the latest medical equipment that allows it to be able to offer a wide range of health care services. The center has employed the services of highly qualified specialists from all over the world and trained them on the use of integrative medicine. Integrative medicine incorporates research studies that have been conducted from renowned health organizations such as the Center for Disease Control and the Griffin Hospital in Connecticut. The center also prides itself in being a member of the National Consortium of Academic Medical Centers for Integrative medicine. All these affiliations to internationally known organizations make people know that the kind of health care provided by this organization is of high quality. Most of the individuals that visit the Beth Israel center have private insurance which makes funding more convenient for the institution. Majority of the health care institutions in the country have to deal with individuals that do not h ave insurance and the hospital do not want to turn them away, but they still have to pay their bills. The Beth Israel center in New York emphasizes that it does not focus on price to treat its patients. Some of the integrative treatments that are available are relatively cheap such as homeopathy and it can be performed on patients that have tried other forms of treatment without success. Research has shown that there has been a 70% increase in the number of Americans that have chosen to use integrative medicine. Some of these patients include cancer patients whose diseases have progressed on too much and they have been poor prognoses. Some of these patients opt to spend the last few moments that they have using natural remedies instead of medical procedures such as surgery or chemotherapy. Beth Israel has many clients from diverse backgrounds and with diverse medical issues. Most of the pharmaceutical companies that are available have failed to fund research studies that will lead t o the discovery and use of new medication. The Beth Israel center has therefore collaborated with research institutions all over the country that focus on wide areas of study. Due to the high profits that are available from pharmaceuticals, it is cited that it is the reason that most doctors, pharmacists and other individuals in the healthcare industry recommend manufactured medication. But many individuals especially those that suffer from chronic diseases seek integrated medicine because they feel that these might offer them a chance to get completely healed from their conditions and without performing of evasive procedures or without taxing of their metabolic systems with the removal of toxic chemicals from the body. The Beth Israel center is located in a strategic position where many people from all of New York can be able to access. Many internationally tourists also visit New York and they might decide to try out therapies offered at the center while at the city. This makes th e location of the center vey prime to take advantage of the many clients that might want to take advantage of integrative medicine. The location is in the heart of the city whereby, individuals can walk from their workplaces after a day’s work or they can call in and make appointments while they go at their free time during the day. This is therefore a great strength for the health center and places it ahead of its competitors. While some individuals might have already tried the conventional ‘western’ medication, there are other individuals that feel that taking of their bodies through healthy eating, regular exercising and the use of integrative medicine when they fall ill is the solution to their health problem. The Beth Israel health care institution offers holistic treatment in comparison to the Arizona Urgent Care facility. The Beth Israel Center specializes in offering clients health care services that cater to the whole body offering therapeutic care and e ven offering remedies. References Berkowitz, N. (2006). Essentials of health care marketing (2nd ed.). Sudbury, MA: Jones and Bartlett. East Valley Urgent Care. (2011). Web. Free Library of Philadelphia. (2011, March 8). Retrieved from https://libwww.freelibrary.org/locations/parkway-central-library Pinkovitz, R. (1997). Using Lifestyle to Analyze Market Potential. Web.

Should You Send the 4 Free SAT Score Reports

Should You Send the 4 Free SAT Score Reports SAT / ACT Prep Online Guides and Tips Few things in life are free – especially when it comes to college admissions. You have to shell out for prep books, test fees, application fees, and more. It adds up quickly! So doesn’t it make sense to save money where you can, like on those four free score reports that come with your SAT registration? Maybe – or maybe not. We will examine the issue in depth and help you learn how to save your money and also maximize your college admission chances. Why Students Often Send the 4SAT Reports When you register for the SAT, you have the option of choosing four colleges for your score report to be sent to, free of charge. You even have until 9 days after the test to add or change the colleges. Scores normally cost $11.25 per school to send, so you’re saving yourself $45 dollars. Many students go ahead and send the four free score reports. It’s free, so it seems like there isn't much to lose. Plus, you have to send your scores eventually, so why not do it when it’s free? Furthermore, some students think it demonstrates interest in a college to choose them as a score recipient. It might also motivate a student to study hard if they know their scores are being sent straight to their top-choice schools. All in all, it seems like a pretty good option, right? Well, that all depends on which schools you pick. Reasons Sending the Reports Could Be a Bad Idea While you certainly can save money by sending the four free score reports, there are several risks that come with using them. First of all, it’s worth clarifying you’re not getting any kind of a leg up in the college application process by sending scores early – colleges don’t keep track of or favor students who began their applications earlier or communicate with the admissions office in any way. The overall strength of your application matters most, not when you begin it. â€Å"Your completed application is all the demonstrated interest we need. We don’t track visits, communications, college fairs, or web events to enhance or detract from anyone’s application," says Dartmouth College on their admissions website. Stanford University says the same thing:"We know by the very fact of your applying that you are seriously interested in Stanford. We do not keep records of prospective student contacts with our office." Bottom line, the strength of your overall application is what matters to colleges. And a huge chunk of your application will be the test scores you send. Which is why the score reports can be a risk. The free score reports are sent automatically after your test is scored – you can’t take them back if you look at your scores and they’re lower than you wanted. This means a college you might really want to go to now has your less-than-stellar score. Unless you feel like chasing down a mail truck and stealing back your scores... This will negate using Score Choice (choosing your top SAT scores from multiple sittings) at any school you send the free score reports to. This is a risky move, especially if you send your scores to competitive schools. Plus, there are many reasons why the four free score reports might not be as helpful as you think. You might not end up applying to all four schools you list, especially if you’re taking the test as a sophomore or in junior fall. Most students’ college lists fluctuate a lot over the course of high school. While you're not wasting money if you don't end up applying to the four schools you send your scores to, it goes to show how those four reports are not necessarily helpful. Furthermore, if you retake the SAT, unless you choose the exact same four schools, you’ll have to re-send any new reports if you get a higher score the second time. So unless there are four schools you’re positive you’re going to apply to and you’re not worried sending lower scores will hurt your admission chances, the four free score reports can be a risk. While you can potentially save money by taking advantage of the free reports, you should be careful about which schools you choose. We will discuss two potential ways to get around this below. Our Strategy For the Free Score Reports While we wouldn’t tell you to never send the score reports, as it can be a cost-saving option, there is a way to be smart about it. Read about the two best options below – not sending the score reports at all or sending them only to your safety schools or â€Å"all scores† schools. Option 1: Don't Sent Any Reports This is the only way to be sure you won't accidentally send poor SAT scores to a college you're interested in. Not sending any score reports allows you to relax and focus on the test. You’re the only one who will see your scores for now. If you need to retake it, you’ll retake it. You don’t have to stress about a college seeing your scores immediately. Furthermore, not sending scores can be smart because you’re likely not going to finalize your application list until senior fall. It’s hard to predict where exactly you’re applying as a sophomore or junior when you take the SAT. In fact, the only schools you might be sure about are your dream or â€Å"reach† schools, precisely the schools you don’t want to be sending scores to blind. While you may end up paying more for score reports down the road, you will only be sending the scores you want to send to the colleges you want to apply to. By keeping your college application list manageable, you can save money on score reports and application fees. Option 2: Send the Reports to Safety and "All Scores" Schools If you really want to take advantage of those score reports, send them to your safety schools – ones you are fairly sure you will apply to and you know you won’t have trouble getting into. Or send them to any schools you’re interested in that require all scores anyway. Yale is one of many schools that require your complete testing record to be sent. By sending scores to safety schools, even if your score is lower than expected, you’re likely not hurting your chances of admission. And even if your scores are lower than expected and they go to all scores schools, that would happen anyway, even if you didn't send the reports for free. This way, you can save some money down the line when you’re applying to college without jeopardizing your chances of admission at competitive schools that accept Score Choice. How to Request Free Waivers for More Score Reports Many students today apply to more than four colleges, which means sending more than four score reports. If sending additional SAT scores presents a financial hardship for your family, you can get four more as part of a fee waiver from College Board. (The fee waiver also allows you to take the SAT twice for free, as well as two SAT Subject Tests.) Your high school counselor has to request the fee waver, so make an appointment with them as soon as possible to begin the process. This will take the pressure to send the four score reports just because they’re free. Other Tips for Keeping Costs Down Make sure you finalize your college application list early in senior fall and give yourself plenty of time to send scores so you don’t have to pay the extra rush delivery fee. This is a way to keep application costs down, not to mention your stress levels! Also, you shouldn’t be applying to a super long list of schools. All of those application fees and score-sending fees will add up quickly. Try to keep your list to 10 or fewer, and with a mix of safety schools, likely schools, and reach schools. Finally, carefully research score choice versus all scores schools. If you are mostly applying to schools that accept Score Choice, you will have the option to only send your best SAT scores. Don’t throw that chance away by sending SAT scores before you’ve seen them yourself. What’s Next? So what kind of SAT score should you be aiming for? Use our guide to create a target score based on your top-choice schools. Not sure if you should retake the SAT? We have a guide to help you decide. Need some help getting ready for the SAT? Learn how to stop running out of time on the Math section, how to read the passages in Critical Reading, and the grammar rules you must know for the writing section. Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: